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Real Estate Public Relations Southern California - Anton Communications

Posts Tagged ‘#antonpr’

Crisis Management: Salvaging the Reputation of American Suzuki

March 5th, 2013

This post is part of a series on how good public relations can help businesses make a name for themselves, promote their products & services, land speaking engagements for executives, influence public opinion or handle crisis situations.

When Suzuki entered the U.S. market in 1988, its Suzuki Samurai was tested by the staff at Consumer Reports, a trusted source of consumer advocacy. But when the magazine published its findings, the Samurai was rated a “Not Acceptable” safety hazard because it allegedly rolled over in turns. The cover story decimated sales and damaged the reputation of American Suzuki Motor Corp. and all of its new vehicles for years. Consumer Reports continued to exploit the Samurai evaluation over time for financial and promotional gain until 1996, when Suzuki filed a product disparagement lawsuit alleging that the testing was rigged and the magazine staff so biased that it force the vehicle to tip over and maliciously published the false results.



The public reputation of Consumer Reports was so high that Suzuki hired Gladstone International, a crisis management firm in Southern California. We were brought on as media consultants to help Suzuki present its case to the public, prepare for media challenges and provide compelling information about Suzuki’s side of the story. We produced a video with enhanced audio that revealed incriminating comments by Consumer Reports staff, a lengthy Q&A to prepare for media interviews and a 12-piece media kits. We coordinated a news conference in Washington D.C. when the case reached the U.S. Supreme Court. And we engaged long-time Samurai owners and fan clubs to defend the vehicle’s safety record in a viral online campaign..


Our efforts generated coverage from the Wall Street Journal and the New York Times to the BBC and a special on CBS-TV’s “60 Minutes” where Suzuki’s general counsel appeared to challenge the publication. Although Suzuki settled the lawsuit in 2004, our efforts contributed to the restored reputation of the carmaker and media analysis showed media references to the Samurai as a dangerous vehicle virtually disappeared as a result.

Strategic Counseling: Opening a Healthy Dialogue at Laguna Woods Village

November 4th, 2012

This post is part of a series on how good public relations can help businesses make a name for themselves, promote their products & services, land speaking engagements for executives, influence public opinion or handle crisis situations.



Challenge: Anton Communications has been a consultant to the Golden Rain Foundation of Laguna Woods Village for the past two years. We have assisted with strategic messaging, strengthened community outreach efforts, provided advice on how to improve communications with residents, and worked with board members to handle difficult issues and personalities.


Action: We helped develop strategy for a Community Outreach Campaign associated with the issue of Staff Support Expenditures in an effort to answer specific questions and to allow all residents to voice their opinions.  Between October 31, 2007 and January 24, 2008, Anton Communications helped staff organize and analyze results of 32 resident meetings as well as additional feedback via mail e-mail and voicemail.


We conducted focus groups with residents on major issues confronting the community, and helped develop factual information sheets on them. We helped GRF become more proactive in disseminating information, addressing residents concerns and accusations, and expanding the scope of the communications venues available to the community.


We worked with directors to help directors track prevalent community concerns, evaluate the issues involved and provide timely responses. We provided guidance for managing public hearings through Robert’s Rules of Order and we drafted proposed rules of decorum for public hearings.

Anton Communications has place…

September 25th, 2012

Anton Communications has placed 5,750-+ positive stories about our clients in major media outlets worldwide.

Sounds like a great webinar by…

September 25th, 2012

Sounds like a great webinar by NAHB tomorrow.

Who is that brave woman battli…

September 21st, 2012

Who is that brave woman battling a white water river? What else don’t you know about Trumark’s Danville project manager…..

Thanks to the San Jose/Silicon…

September 21st, 2012

Thanks to the San Jose/Silicon Valley Business Journal for write-up on our Centered on Capitol deal.

Bay Equity’s George Adair is q…

September 21st, 2012

Bay Equity’s George Adair is quoted extensively by Mortgage Technology (page 24) on HARP 2.0

Funny commercial from our clie…

September 20th, 2012

Funny commercial from our client SmartStop Self Storage. Want my nummy!

WSJ: New-home sales rose for 3…

September 18th, 2012

WSJ: New-home sales rose for 3rd time in 4 months. Up 22% in past year. Incentives disappearing. Now’s time to buy!

SmartStop® Self Storage’s …

September 18th, 2012

SmartStop® Self Storage’s hometown facility in Ladera Ranch, Calif. got on the cover of October issue of Inside Self-Storage magazine!…


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