Real Estate Public Relations
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Is Your Company Really Ready for a Crisis?

April 22nd, 2017

A recent survey of corporate board members by Deloitte, an international risk management firm, exposed a large gap between the perception and reality of their company’s readiness to handle a crisis. More than three-quarters (76%) of surveyed board members believe … read more

How Social Media Turned United into the Biggest Story in the Country.. and even China.

April 12th, 2017

After a passenger was forcibly removed from a United Airlines flight, the company has trended on social media — in the worst possible way. Where did it all go wrong for CEO Oscar Munoz, who last month was named PRWeek’s Communicator of the Year? United … read more

How to Handle a Social Media Crisis

March 5th, 2017

Once a crisis breaks out on social media, you should first identify your influencers as they are most likely to impact the conversation. All people in social and digital are not the same, so make sure you know which people … read more

The 10 Commandments of Communications Under Pressure

February 13th, 2017

Facing the news media can be nerve-racking even under the best conditions. Now imagine yourself in a crisis or emergency situation facing hostile reporters who want answers to their tough questions. What would you do? What do you say? Below are … read more

How to Identify Risks to Your Business

January 20th, 2017

Almost every day, a crisis hits our nation, our businesses, our lives. By understanding potential risks to your business and finding ways to minimize their impacts, you will help your business recover quickly if an incident occurs. The types of … read more

News Media Do’s and Dont’s

December 15th, 2016

Never take a cold call from a reporter Even if you know the topic cold and you feel you can handle the questioning, you need time to prepare yourself for the interview; you need to go into battle with a … read more

Social Media and Crisis: The First Steps

November 25th, 2016

During a crisis, social media can spread information quickly in a positive light, providing info to a large audience, such as parents, police and news media. Also, social media can spread misinformation just as quickly. Writing a press release or … read more

Five Critical Steps to Handling A Communications Crisis

October 30th, 2016

  Preventing a Crisis Before It Happens:  The most important first step in crisis management is to prevent a crisis in the first place. Take a hard look at your company, and examine potential vulnerabilities from every angle, and seek … read more

 
 

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