Real Estate Public Relations
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Real Estate Public Relations Southern California - Anton Communications
 
 
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Media Relations: Putting Wood Partners on the National Housing Map

Challenge: Founded in 1997, Wood Partners had become the No. 1 multifamily builder in the nation with 6,000+ apartment starts in 2004. By 2007, it was named “The Fastest Growing Private Builder” in America by Builder magazine. Yet the company … read more

Pure Publicity: Ripping the Waves of Surf City USA

Challenge: Huntington Beach, long a local’s secret with an authentic surf culture, landed its second resort in 2003, doubling its number of guestroom. Over the next three years, officials expected at least three news resorts and 300,000 sq. ft. of … read more

Strategic Counseling: Opening a Healthy Dialogue at Laguna Woods Village

Challenge: Anton Communications has been a consultant to the Golden Rain Foundation of Laguna Woods Village, the largest age-restricted community in California, since 2007. We have assisted with strategic messaging, strengthened community outreach efforts, provided advice on how to improve … read more

Writing and Editing: The Resort at Pelican Hill

Challenge: The Resort at Pelican Hill, an opulent seaside resort in Newport Coast, opened its doors in November 2009 during the worst economic crisis in the country’s history. Action: Anton Communications worked closely with the marketing staff to produce written … read more

Community Outreach: Sycamore Creek

Challenge: In 2004, a joint venture of Starwood Capital Group and private homebuilder Fieldstone Communities, opened Sycamore Creek, a master planned community in Riverside County with 1,526 homes that encompasses 717+ acres including a school, a regional park and a … read more

Crisis Management: Salvaging the Reputation of American Suzuki

Challenge When Suzuki entered the U.S. market in 1988, its Suzuki Samurai was tested by the staff at Consumer Reports, a trusted source of consumer advocacy. But when the magazine published its findings, the Samurai was rated a “Not Acceptable” … read more

Social Media Campaigns: The SmartStop Self Storage Video Jingle Contest

Challenge: Strategic Storage Trust, Inc. (SSTI) manages a portfolio of wholly owned facilities operating under the SmartStop™ Self Storage brand name at more than 90 properties in 17 states and Canada. Anton Communications has handled the company’s public relations work … read more

 
 

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