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Posts Tagged ‘media’

Social Media and Crisis: The First Steps

November 25th, 2014

During a crisis, social media can spread information quickly in a positive light, providing info to a large audience, such as parents, police and news media. Also, social media can spread misinformation just as quickly. Writing a press release or media statement should be seen as just as important as writing a social media message. The following are the first steps to take before drafting a social media message during a crisis.

• Research your subject/talk to experts.

• Know your target market/audience; what knowledge do they have about the subject?

• What is the best way to reach your target audience; which social media network should be used? Not all people are on social media.

• Don’t forget about your older audience; use telephones/direct mail or post office.

• Always monitor social media to see what is being said about the crisis; make sure your an expert of what you were audience is saying about your company on social media.

• Always have your audience in mind; ask yourself questions as if you are the reader.

• What is your objective when writing a social media message? What do you want to have happen?

• Make sure that you have all your facts confirmed before writing your message

• Short and concise messages

Crisis Communications Thumbnail

May 14th, 2012

Great article on handling a communications crisis by Abigail Kesner, a senior associate at SE2, a Colorado-based mass communications firm. I met Abigail earlier this month during a business trip to Denver. We discovered that both of us had worked for CNN, although not at the same time.

This section addresses a fundamental principal of crisis PR that companies sometimes forget:

“When responding to the media, be forthcoming, particularly with ‘bad’ news. You should deal with a crisis like you pull off a bandage: quickly. Suppressing information that will later come to light will jeopardize your relationship with the professional media and will ultimately be a negative. This is particularly true in today’s technology-driven 24-hour media cycle where not only traditional reporters, but also bloggers and citizen journalists will have access to distribution of information on a large scale.”

It’s a fast read and hits the mark!

http://ow.ly/aMzNl

 

 

Entitlement Battles: The Irvine Company

March 20th, 2012

This post is part of a series on how good public relations can help businesses make a name for themselves, promote their products & services, land speaking engagements for executives, influence public opinion or handle crisis situations.

Challenge: Anton Communications has been a consultant for The Irvine Company since 2000, working on entitlement and new community projects that include Turtle Rock, Shady Canyon, East Orange and the Northern Sphere near the Saddleback Mountains. New developments of this size are often difficult to entitle in California and require strong community support.

Action: We have assisted with community surveys and focus groups, participated in strategy meetings, organized supporters and speakers at local hearings and provided written copy for several publications designed to share information about the planned communities.

Results: All of these projects were ultimately approved with strong community support and sales have been brisk even in the most recent neighborhoods that opened during a downturn in the housing market nationwide.

  
 

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