Real Estate Public Relations
What people ARE SAYING about US
"... astute, thoughtful and strategic... in other words, she gets it."
"It is refreshing to work with such a consummate professional."
"... helped define a vision for our business in California."
"... knows how to listen and get the most out of the media."
"Your advice and counsel has been insightful and your work product of the highest quality."
"Your connections and relationships in the building industry are fabulous."
"Timely and precise...creative and insightful...very easy to work with throughout."
"You get results...That's what it's all about."
Real Estate Public Relations Southern California - Anton Communications
 
 

How Social Media Turned United into the Biggest Story in the Country.. and even China.

August 12th, 2016

After a passenger was forcibly removed from a United Airlines flight, the company has trended on social media — in the worst possible way.

Where did it all go wrong for CEO Oscar Munoz, who last month was named PRWeek’s Communicator of the Year?

United needed to immediately shift into crisis mode. A crisis plan should include a heartfelt apology, release of a specific plan for addressing the mistakes, clear communication with front-line employees and a statement sent to frequent fliers and loyal customers.

United must make amends for its gaffe on a plane and immediately start the process of rebuilding trust among fliers and the general public.

Read this article from the Washington Post for a blow-by-blow account of the United crisis.

https://www.washingtonpost.com/news/the-intersect/wp/2017/04/11/the-full-timeline-of-how-social-media-turned-united-into-the-biggest-story-in-the-country/?utm_term=.5cf2747dbfd5&wpisrc=nl_sb_smartbrief

 
 

Anton Communications |