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Posts Tagged ‘media crisis’

Is Your Company Really Ready for a Crisis?

September 22nd, 2017

A recent survey of corporate board members by Deloitte, an international risk management firm, exposed a large gap between the perception and reality of their company’s readiness to handle a crisis.

More than three-quarters (76%) of surveyed board members believe their companies would respond effectively if a crisis struck tomorrow. But less than half (49%) of their companies have taken steps to be truly crisis-ready.

At Anton Communications, we ask potential clients a series of questions to determine their company’s preparedness level.

  1. Who is on your crisis communications’ team?
  2. Have you identified all stakeholders, their specific concerns and how best to reach them?
  3. Are there established notification and monitoring systems in place?
  4. Do you have a written crisis plan in place?
  5. Is it driven by specific risk scenarios?
  6. Does it prepare you to handle a range of potential financial, legal, product, administrative, operational and infrastructure-related crises?
  7. Have you recently conducted any exercises to test its practicality, flexibility and effectiveness – and your readiness?
  8. Is your spokesperson media trained?
  9. Do you have templates for emergency holding statements, news releases and Q&A’s for various scenarios?
  10. Do your employees know exactly what to do if a crisis hits?

If a client can’t answer these questions, or most of the responses are “no”, then we know they need assistance creating a professional crisis plan.

This is where we come in.

Anton Communications Inc. is a Southern California-based strategic public relations firm serving a broad list of clients regionally and nationwide. Our broad range of public relations and marketing specialties include PR services, crisis communications, issues management and media training. Our experience team will customize your crisis communications plan based on the issues most likely to arise in your industry, which stakeholders might be affected and what messages to communicate while you are working hard to solve the crisis.

If you would like to find out if your company is crisis-ready, contact us at or 714.544.6503.

A GIFT FOR YOU:  Below is a link to an easy-to-digest infographic summary of Deloitte’s “A Crisis of Confidence” survey.

Deloitte Survey

How to Handle a Social Media Crisis

June 5th, 2017

Once a crisis breaks out on social media, you should first identify your influencers as they are most likely to impact the conversation. All people in social and digital are not the same, so make sure you know which people have the ability to shape decisions about your company. Here are the top 10 tips on how to handle a social media crisis.

  1. Avoid the information vacuum. Information spreads as soon as it’s available, regardless of its veracity.
  2. You can’t have a press conference every other hour; you have to release news in real time.
  3. Own your brand in social media before someone else does. People are actively stalking and brand jacking. You should know not only your corporate entity’s brand, but all of your subsidiary brands.
  4. A majority of journalists use Twitter for sources. Journalists are getting their news from Twitter in real-time before verifying the source of the story.
  5. Make sure to include people, not logos, on your social media accounts. No one wants to engage with a logo, especially in a crisis. We want to talk and hear from someone.
  6. Integration is key. It is critical to integrate your crisis communication plan across all channels.
  7. Know what you are talking about. Once you lose the credibility, it is really tough to get it back.
  8. When you blow it, own up to it quickly.
  9. When all else fails, don’t forget humor. When you have really gotten in too deep, the best way to recover is humor.
  10. Have clear employee rules and training for social media engagement.


How Social Media Turned United into the Biggest Story in the Country.. and even China.

August 12th, 2016

After a passenger was forcibly removed from a United Airlines flight, the company has trended on social media — in the worst possible way.

Where did it all go wrong for CEO Oscar Munoz, who last month was named PRWeek’s Communicator of the Year?

United needed to immediately shift into crisis mode. A crisis plan should include a heartfelt apology, release of a specific plan for addressing the mistakes, clear communication with front-line employees and a statement sent to frequent fliers and loyal customers.

United must make amends for its gaffe on a plane and immediately start the process of rebuilding trust among fliers and the general public.

Read this article from the Washington Post for a blow-by-blow account of the United crisis.

Crisis Communications Thumbnail

May 14th, 2012

Great article on handling a communications crisis by Abigail Kesner, a senior associate at SE2, a Colorado-based mass communications firm. I met Abigail earlier this month during a business trip to Denver. We discovered that both of us had worked for CNN, although not at the same time.

This section addresses a fundamental principal of crisis PR that companies sometimes forget:

“When responding to the media, be forthcoming, particularly with ‘bad’ news. You should deal with a crisis like you pull off a bandage: quickly. Suppressing information that will later come to light will jeopardize your relationship with the professional media and will ultimately be a negative. This is particularly true in today’s technology-driven 24-hour media cycle where not only traditional reporters, but also bloggers and citizen journalists will have access to distribution of information on a large scale.”

It’s a fast read and hits the mark!



Entitlement Battles: The Irvine Company

March 20th, 2012

This post is part of a series on how good public relations can help businesses make a name for themselves, promote their products & services, land speaking engagements for executives, influence public opinion or handle crisis situations.

Challenge: Anton Communications has been a consultant for The Irvine Company since 2000, working on entitlement and new community projects that include Turtle Rock, Shady Canyon, East Orange and the Northern Sphere near the Saddleback Mountains. New developments of this size are often difficult to entitle in California and require strong community support.

Action: We have assisted with community surveys and focus groups, participated in strategy meetings, organized supporters and speakers at local hearings and provided written copy for several publications designed to share information about the planned communities.

Results: All of these projects were ultimately approved with strong community support and sales have been brisk even in the most recent neighborhoods that opened during a downturn in the housing market nationwide.


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